Personal branding, logo and business cards

When considering the type of brand that I wanted to create for myself I knew a few things right away. First off, I wanted it to be pink. A majority of my projects throughout my studies have had a pink theme to them. Mostly it's because I just really like the colour, and I think it has made some of my projects perhaps stand out a bit more. But I have thought about this beyond just the colour, and I want to show employers that my reasoning for picking this colour is to show that I am a little bit quirky and different. It would be kind of boring and dull if I just went with some blue or grey design. That doesn't really fit my personality and so I wanted something that represented me. Additionally, when I asked my friend what I should consider for my personal brand he suggested pink. So there you go, I am pink. 

The exact hex code I have chosen is #B88393. This is a muted pink which makes it easy for white text and logos to stand out against it. I did have a light pink theme initially but I wanted my colour palette to have a lot of white as well, and the white wasn't so legible against the bright pink, so I dulled it down a little. Just another example of the shackles placed on me by society. 

To keep consistency across all of my deliverables, I have included a bit of this colour in everything I am submitting. That goes for my website, business cards, letterhead and invoice. This helps create the personal branding I am going for.

As for my logo, I have used the typeface Oswald which I downloaded online. I wanted to have a legible sans-serif font that could be easily read upon looking at one of my business cards or letters. For the logo I have drawn a simple image of a tulip. This is because I quite like flowers and what they represent, I think they're pretty and aesthetically pleasing, and my mum's favourite flower is a tulip so it has a little personal significance there. I also created another logo with the colours inverted so I could stamp it across multiple different formats. Here is the final result for the logo:

My business cards are very simple and serve their purpose. To bring attention to my brand and advertise my website and services. 






Comments

Post a Comment

Popular posts from this blog

CV, cover letter, gratitude letter

I have found a particular vacancy with Rockstar games that has me really excited about the opportunity to work there, so I have decided to tailor my CV, cover letter and gratitude letter to fit this particular job description, and I will then actually submit an application.  The vacancy is for a Junior Production Designer who would be responsible for overseeing the creation of digital assets and content using Adobe Creative Cloud. I would be perfect for this job so I am doing my best to write an appropriate cover letter as well as a CV that surpasses the ATS. The ATS or Applicant Tracking System is a system that filters out CVs or resumes from other applicants. That is why I am tailoring my CV specifically for this job, by trying to include key words that are mentioned within the job description, such as "thrive under pressure" or "Proficient with Adobe Creative Suite".  As for my cover letter, I have tried to make it stand out a bit by talking about my personal exp
Read more

The Handmaid's Tale development

Image
I have started creating my image for The Handmaid's Tale brief so I will do a walkthrough of my process here. I wanted to keep within the same style as the ENO promotional posters we were given as examples. These posters keep a very simple and minimal design, so I decided to make a very simple and clean vector image as my piece of art that I can apply to all the different necessary formats. Here I took a screenshot from one of the episodes of The Handmaid's Tale TV show and imported it into Adobe Illustrator. I traced around the outline of the woman using the pen tool. I then had the simple outline of the woman and decided to use the Live paint bucket tool to fill in the woman, using the eye-dropper tool to pick out the exact colours from the reference image. I liked how this looked but felt I could do a bit more detail, so I traced around some of the more complicated parts of the original image. This included the creases of the dress as well as the shadows and contours of her
Read more