The Handmaid's Tale brief

 We got our brief for our next project. We have to create a piece of art that can be used on several different formats to promote The Handmaid's Tale ballet performance at London Coliseum. They have to be within the same professional style of the ENO artwork and submitted as high resolution print-ready documents at 300dpi, CMYK. I have to make: 

• An A4 21cm x 29.7cm image for ENO theatre programmes and brochures
• 48" x 70" bus shelter/London underground poster
• 100cm x 240cmENO banner that hangs outside the London Coliseum
• 500pxl x 1080pxl and 1920pxl x 1080pxl images for ENO website
• 1080pxl by 1080pxl image for social media

Additionally, I will have to present my concept by the end of the submission.

Here are some details from the brief that I want to keep here on my blog for safekeeping. 

Pitching to Clients

How to Present Yourself and Your Ideas.

The Handmaid’s Tale 

Choreographed by Lila York

Royal Winnipeg Ballet

English National Opera

20 September 2021 - 12 December 2021

London Coliseum

Tickets from £12 plus booking fee

www.eno.org

Creative Brief

Design an image for a contemporary ballet adaptation of Margaret Atwood’s The Handmaid’s Tale at the English National Opera.

The image must reflect the nature of the ballet and follow the English National Opera’s avant-garde style of communications. 

The image will be used in all our creative media, including promotions, marketing and communications. This includes posters, brochures, programmes and digital media materials. It will also be used for fine art prints and postcards for sale in the ENO Shop.

Synopsis

The Royal Winnipeg Ballet’s contemporary ballet adaptation of Margaret Atwood’s The Handmaid’s Tale comes to London. Choreographed by, Lila York, the work makes its English National Opera debut in Autumn 2021.

The Handmaid's Tale is a dystopian novel by Canadian author Margaret Atwood, published in 1985. It is set in a near-future New England, in a totalitarian state, known as Gilead, that has overthrown the United States government.

The Handmaid's Tale explores themes of subjugated women in a patriarchal society and the various means by which these women resist and attempt to gain individuality and independence. 

The Handmaid's Tale is structured into two parts, by night and by other various events. The novel can be interpreted as a double narrative: central protagonist Offred's personal struggle and the handmaids' shared plight. The night sections are solely about Offred, and the other sections (shopping, waiting room, household, etc.) are the stories that describe the possible life of every handmaid, though from the perspective of Offred. In many of these sections, Offred jumps between past and present as she retells the events leading up to the fall of women's rights and the current details of the life that she now lives.

Final delivery requirements: 

A4 21cm x 29.7cm image for ENO theatre programmes and brochures 

48ins x 70ins Bus Shelter/London Underground poster 

100cm x 240cm ENO banner, London Coliseum exterior 

500pxl x 1080pxl and 1920 pxl x 1080 pxl images for ENO website.

Final assets to be supplied as 300dpi, CMYK print ready artwork in PDF format.

1080pxl by 1080pxl image for social media

Final assets to be supplied as 72dpi, RGB J-Pegs

The budget is £3000.00

Your Assignment

Your assignment is to create a single image/design for The Handmaid’s Tale Ballet and produce a presentation PowerPoint of your concept to be presented to the client that explains the thought process behind your idea and examples that clearly show how the design will be used across all the creative media listed in the creative brief. Poster/banner artwork must follow the ENO design guidelines.

I would also like you to produce a 300dpi, CMYK print ready artwork document in PDF format of the A4 version of your design.